The Purpose of Strategic Control Is to ________

question 12

Multiple Choice

The purpose of strategic control is to ________.

• A) examine whether the planned results are being achieved
• B) examine where the company is making and losing money
• C) evaluate and improve the spending efficiency and impact of marketing expenditures
• D) examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
• E) understand the efficiency of the sales force, advertising, sales promotion, and distribution

---

Definitions:

Conversations

The informal exchange of ideas by spoken words between people.

Minimize Conflict

The process or strategies aimed at reducing the intensity, frequency, or harmful effects of disagreements or disputes among individuals or groups.

Ethnomethodological Analysis

A sociological method that examines how people use everyday conversations and interactions to construct a shared social reality and understand their world.

Applause

The act of clapping hands together to show approval, appreciation, or enjoyment, typically in response to a performance or speech.