As the Manager of an Organization That Is Attempting to Build

question 148

Multiple Choice

As the manager of an organization that is attempting to build a Marketing Information System (MIS) , you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

• A) external records and documents
• B) databases found on the Internet
• C) consultant reports
• D) internal company records
• E) secondary data from government sources such as the Better Business Bureau

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Definitions:

Indra Nooyi

A prominent business executive known for her leadership as the former CEO of PepsiCo, driving innovation and growth.

Father

A male parent or guardian responsible for raising and nurturing children, either biologically or through relationship roles.

Ethics

A set of moral principles that govern the behavior of individuals and institutions.

Values and Principles

Fundamental beliefs and guidelines that shape an individual's behavior and decision-making process, often reflecting what is important to them.