Companies Can Practice Targeted Marketing by Using ________-Records of Web

question 105

Multiple Choice

Companies can practice targeted marketing by using ________-records of Web site usage stored on personal browsers.

• A) plug-ins
• B) black swans
• C) cookies
• D) trolls
• E) honey-pots

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Definitions:

Marginal Utility

The additional satisfaction or usefulness obtained from acquiring or consuming one more unit of a product.

Total Utility

The aggregate level of satisfaction or fulfillment that a consumer receives through the consumption of goods or services.

Total Utility

This is the aggregate level of satisfaction or value that consumers derive from consuming a given amount of goods or services.

Marginal Utility

The additional satisfaction or utility received by consuming one more unit of a good or service.