________ Analyze(s)data from a Variety of Sources, Such as Retailer

question 86

Multiple Choice

________ analyze(s) data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of specific marketing activities.

• A) Marketing metrics
• B) Marketing-mix models
• C) Marketing forecasting
• D) Marketing intelligence databases
• E) Marketing decision systems

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Definitions:

Conversion

The process of changing or converting resources into finished goods or services.

Equivalent Units

A concept used in cost accounting to convert the amount of work done on partially finished goods into the number of fully finished units.

Weighted-average

A method used in accounting and finance to calculate an average that takes into account the varying degrees of importance of the numbers in the dataset.

Conversion

The process of changing raw materials into finished goods, or the conversion of currencies, data, or resources from one form to another.