What Are the Relative Advantages of Online and In-Person Focus

question 28

Essay

What are the relative advantages of online and in-person focus groups?

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Definitions:

Planning Phase

The stage in project management or any strategic process where objectives are set, strategies are defined, and tasks and schedules are established.

Evaluation Phase

A stage in the product development process where the performance and feasibility of a product are assessed.

Forecasting

The process of making predictions based on past and present data and analyzing trends to guide future decision-making.

Hierarchy of Effects

A concept in marketing and advertising that outlines the steps a consumer goes through, from first becoming aware of a product to making the purchase decision.