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Mars Group Is a Market Research Firm Which Sells Field

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Mars Group is a market research firm which sells field interviewing services to a software development firm. Can Mars Group be categorized as a custom market research firm? Give reasons to support your answer.


Definitions:

Climate Change

Long-term significant changes in the patterns of temperature, precipitation, and weather phenomena attributed largely to human activities.

Carbon Dioxide

A colorless, odorless gas produced by burning carbon and organic compounds and by respiration. It is naturally present in air and is a major component of the carbon cycle.

Transportation Costs

Expenses involved in moving goods from one location to another, including shipping, fuel, and labor.

Fuel Consumption

The amount of fuel used by a vehicle, machinery, or facility, often measured in liters or gallons per mile or kilometer, indicating energy efficiency or operational cost.

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