________ Is the Practice of Sending Messages Only When Consumers

question 78

Multiple Choice

________ is the practice of sending messages only when consumers express a willingness to become more involved with the brand.

• A) Relationship marketing
• B) Permission marketing
• C) Cause marketing
• D) Defensive marketing
• E) Horizontal marketing

---

Definitions:

Ratchet Wheels

Wheels equipped with teeth that lock into place with each motion in one direction, allowing controlled movement.

Transmit Motion

The process of conveying or transferring motion from one part of a mechanical system to another.

Abbreviation

A shortened form of a word or phrase used for convenience, clarity, or brevity in written and spoken communication.

Gauge

An instrument or tool used to measure, test, or visually compare physical characteristics such as dimensions, thickness, or depth.