Examlex
CJ's is a clothes retailer that grew from a single store into a chain over a few years. The key service characteristic during CJ's early years was a personalized customer relationship, and the company continues to collect information about its customers and maintain a database. Recently, however, CJ's has been losing customers to competitors as the expansion has made it difficult to personalize services. How can CJ's use its customer database to reactivate customer purchases?
Franchisor
The party in a franchising agreement that owns the overarching company, trademarks, and products, granting the right to operate a franchise.
Trademark
A distinctive mark, word, design, picture, or arrangement that is used by a producer in conjunction with a product and tends to cause consumers to identify the product with the producer.
Personal Liability
The legal responsibility of an individual to cover debt or damages arising from their actions.
Partnership
A business entity legally formed by two or more individuals who collaborate in managing the enterprise and sharing its financial gains.
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