Sapphire Toys Actually Sells More Than Toys

question 55

Multiple Choice

Sapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________.

• A) reducing the rate of customer defection
• B) increasing the longevity of the customer relationship
• C) enhancing the growth potential of each customer through cross-selling
• D) making low-profit customers more profitable
• E) terminating low-profit customers

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Definitions:

Menopause

The natural decline in reproductive hormones when a woman reaches her 40s or 50s, marking the end of the menstrual cycle.

Dental Implant

An artificial tooth root placed into the jawbone to hold a replacement tooth or bridge, used as a long-term solution for missing teeth.

Wearing Dentures

The use of removable appliances to replace missing teeth, thereby aiding in eating and speaking, and improving appearance.

Root Canal

A dental procedure used to treat infection at the center of a tooth by removing the damaged area of the tooth and the nerve, and then filling and sealing it.