The Aim of Customer Relationship Management Is to Keep the Costs

question 134

True/False

The aim of customer relationship management is to keep the costs of meeting and tracking consumers as low as possible.

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Definitions:

Hypodermic Needle

A slender, hollow needle used for injections or extractions of fluids, typically attached to a syringe.

Law of Effect

A psychological principle that behaviors followed by pleasant outcomes are likely to be repeated, while those followed by unpleasant outcomes are less likely to be repeated.

Rewarded Responses

Behaviors or actions that receive positive reinforcement, which increases the likelihood of the behavior being repeated in the future.

Punished Responses

Behaviors that decrease in frequency because they are followed by unpleasant consequences.