Marketers Embed Covert Messages in Ads or Packaging of Which

question 119

Multiple Choice

Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.

• A) selective attention
• B) selective distortion
• C) subliminal perception
• D) voluntary attention
• E) selective retention

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