Even If Consumers Form Brand Evaluations, Two General Factors Can

question 3

Multiple Choice

Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision. One of these is unanticipated situational factors. What is the other factor?

• A) Amount of purchasing power
• B) Attitudes of others
• C) Short-term memory capabilities
• D) Ability to return merchandise
• E) The self-concept

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Definitions:

Significant Influence

Significant influence is a term used in accounting to describe the power to participate in the financial and operating policy decisions of another company, without having full control or majority ownership.

Fair Value Method

This method involves estimating the price of an asset or liability in an orderly transaction between market participants at the measurement date.

Amortized Cost Method

An accounting technique used to periodically lower the book value of a loan or intangible asset over a set period of time, essentially reflecting the cost of the asset over its useful life or payback period.

Equity Method

An accounting technique used by companies to assess the profits earned through their investments in other companies.