Examlex
Perception depends only on the physical stimuli experienced by the person.
Mental Set
A tendency to approach situations in a certain way because that method worked in the past, possibly hindering the ability to find alternative solutions.
Cognitive Map
A mental representation of the layout of one’s environment.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.
Overextension
A concept in language acquisition where a child applies a word to a wider set of objects or actions than it is meant to.
Q12: With respect to e-procurement, Coca-Cola, Sara Lee,
Q34: Describe the practices of systems buying and
Q51: Customer lifetime value describes the net present
Q59: The 80-20 rule reflects the idea that
Q66: Brand salience describes the extrinsic properties of
Q85: Value Central has a partnership of high
Q128: Which of the following is a marketing
Q134: _ is a key industrial marketing strategy
Q135: With noncompensatory models of consumer choice, positive
Q141: When change is necessary, marketers should vigorously