According to the VALS Segmentation System, ________ Are Considered to Be

question 125

Multiple Choice

According to the VALS segmentation system, ________ are considered to be trendy and fun-loving people who are resource-constrained. They favor stylish products that emulate the purchases of those with greater material wealth.

• A) strivers
• B) survivors
• C) experiencers
• D) makers
• E) believers

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Definitions:

Net Income

The total profit of a company after subtracting all expenses from revenue, including taxes and costs.

Units Sold

The total number of product units that have been sold during a particular time period.

Contribution Margin

The difference between sales revenue and variable costs, used to cover fixed expenses and provide profit.

Units Sold

The total quantity of products sold within a specific period.