Rachel and Josh Are on Vacation in Hawaii

question 24

Multiple Choice

Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of ________.

• A) customer lifetime value
• B) customer perceived value
• C) customer value analysis
• D) customer profitability analysis
• E) a customer touch point

---

Definitions:

Bystander Apathy

A social phenomenon in which individuals are less likely to help a victim when other people are present, often due to diffusion of responsibility or fear of intervention.

Big Cities

Urban areas that are notably large in size, population, and often significance within a country or region.

Small Communities

Social units with relatively small populations, often characterized by close-knit relationships and shared values.

Corporations

Are legal entities that can enter into contracts and own property. They are taxed at a lower rate than individuals are and their owners are normally not liable for the corporation’s debt or any harm it may cause the public.