If a Marketing Manager Employs Such Marketing Techniques as Online

question 9

Multiple Choice

If a marketing manager employs such marketing techniques as online buzz, student ambassadors, cool events, and street teams to reach target markets, the manager is most likely appealing to the ________ market.

• A) Generation Z
• B) Generation X
• C) Generation Y
• D) Silent generation
• E) Baby boomers

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Definitions:

Promotion Rates

The frequency or likelihood of individuals advancing to higher positions or levels within an organizational hierarchy.

Academic Self-Concept

An individual's perception of their own academic abilities and competencies.

Relative Deprivation

The experience of feeling deprived of something to which one believes they are entitled, compared to others.

Academically Advanced

Referring to students or individuals who exhibit higher learning abilities or achievements than typically expected for their age or grade level.