A Marketer Is Interested in Segmenting a Business Market on ________

question 110

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

• A) demographic variables
• B) situational factors
• C) operating variables
• D) purchasing approaches
• E) personal characteristics

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Definitions:

Genetic and Environmental Factors

Elements that contribute to the development and characteristics of organisms, including inherited genes from parents and conditions of the environment in which the organism lives.

Phenotype

The observable characteristics of a person, including appearance, personality, intelligence, and all other traits.

Genotype

An organism’s entire genetic inheritance, or genetic potential.

Differentiate

To recognize or ascertain what makes someone or something different or to distinguish between two or more things.