A Marketer Interested in Segmenting a Business Market Based on ________

question 64

Multiple Choice

A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and nature of existing relationship.

• A) situational factors
• B) purchasing approaches
• C) personal characteristics
• D) operating variables
• E) demographic variables

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Definitions:

Bell

A bell is a hollow instrument that produces sound when struck, traditionally made of metal and used for signaling, calling, or making music.

Conditioned Response

A response that, through repeated pairings, is evoked by a formerly neutral stimulus.

Unconditioned Response

A naturally occurring response (e.g., salivation).

Operant Conditioning

A process of learning in which a behavior's force is altered through positive reinforcement or penalties.