A Company Can Be Said to Have Used ________ If

question 87

Multiple Choice

A company can be said to have used ________ if the company distinguished among customers buying on the basis of price, service, and quality.

• A) global segmentation
• B) microsegmentation
• C) short-term segmentation
• D) macrosegmentation
• E) geographic segmentation

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Definitions:

Communicator

An individual or entity that conveys information or expresses ideas through various means of communication, such as speaking, writing, or gestures.

Semantic Filters

Information processing mechanisms that selectively interpret and give meaning to communication based on personal experiences and knowledge.

Attitudes

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Active Listening Skills

The ability to fully concentrate, understand, respond to, and remember what is being said in conversation.