Generation Y Members Are Often Turned Off by Overt Branding

question 34

Essay

Generation Y members are often turned off by overt branding practices and "hard sell." List and provide examples for the different approaches tried by the marketers to reach and persuade them.

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Definitions:

Schedule III

A classification for drugs that have a moderate to low potential for physical and psychological dependence, as defined by regulatory authorities.

Talbutal

A barbiturate derivative used as a sedative and hypnotic drug.

Paregoric

An opium tincture used historically to treat diarrhea by decreasing bowel movements and to alleviate pain with its sedative effects.

Schedule I

A category of controlled substances that have a high potential for abuse, no currently accepted medical use in the United States, and lack accepted safety for use under medical supervision.