Assume That You Have Decided to Use a Niche Strategy

question 68

Essay

Assume that you have decided to use a niche strategy to advance your marketing goals. Characterize an attractive niche.

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Definitions:

Pure Monopoly

An economic condition where one firm controls the market for a product, effectively eliminating competition.

Close Substitutes

Goods or services that can easily replace each other in consumption, offering consumers nearly identical satisfaction.

Natural Monopoly

A market situation where a single firm can supply a good or service to an entire market at a lower cost than could multiple firms.

Minimum Efficient Scale

The smallest scale of production at which long-term average costs are minimized, reflecting the point at which economies of scale are fully exploited.