Starbucks Introduced Ice Creams in the Same Flavors as the Frappucinos

question 142

Multiple Choice

Starbucks introduced ice creams in the same flavors as the frappucinos it sold in its coffee shops. This is an example of ________.

• A) brand dilution
• B) cobranding
• C) brand variants
• D) category extension
• E) brand harmonization

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Definitions:

Individualized

Tailored or customized to meet the specific needs or characteristics of an individual person.

Chronological Age

The actual age of a person or object defined in years from the date of birth.

Uncomfortable Silences

Moments of silence in conversation or interaction that create a feeling of discomfort or awkwardness among participants.

High Pitch

A sound frequency that is high, often described as shrill or squeaky, perceived differently depending on the listener's hearing ability.