According to Brand Asset Valuator Model, Energized Differentiation and Relevance

question 103

Multiple Choice

According to brand asset valuator model, energized differentiation and relevance, the two pillars of brand equity combine to determine what is called brand ________.

• A) position
• B) image
• C) depth
• D) knowledge
• E) strength

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Definitions:

Unconscionability

A condition in which a contract or a clause within the contract is deemed unjust or extremely one-sided in favor of the party with more power.

Fraud

Deceptive action intended to result in financial or personal gain or to cause harm to another party.

Mistake

An erroneous belief, at the time a contract is concluded, about certain facts or laws that may affect the contract's validity.

Intoxicated Persons

Individuals whose cognitive and physical abilities are significantly impaired due to the consumption of alcohol or drugs.