With Respect to the Brand Building Pyramid, at Which of the Following

question 93

Multiple Choice

With respect to the brand building pyramid, at which of the following "building block levels" would we expect the consumer to develop positive and accessible reactions?

• A) resonance
• B) salience
• C) imagery
• D) performance
• E) feelings

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Definitions:

Annuity Contract

A financial product sold by financial institutions that offers fixed or variable payments to an individual over time, often used for retirement savings.

Deductible IRA Contribution

A contribution to an Individual Retirement Account that can be subtracted from gross income for tax purposes.

Pension Plan

Pension Plan is a type of retirement plan where an employer contributes to a pool of funds set aside for employees' future benefit, distributed upon retirement.

Single Life Annuity Contract

An insurance policy that provides a fixed or variable payment to an annuitant at regular intervals for their lifetime.