According to Ries and Trout, Cadbury Suffered from ________ When

question 160

Multiple Choice

According to Ries and Trout, Cadbury suffered from ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes, powdered milk, and soups, apart from chocolates and candies.

• A) liquidity trap
• B) cognitive dissonance
• C) branding fallout
• D) cannibalization
• E) line-extension trap

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Definitions:

Stakeholders

Individuals, groups, or organizations that have a vested interest in the performance, decisions, and success of a company or project, including employees, investors, customers, and suppliers.

Quality Service

the measure of how well the service level delivered matches customer expectations.

Sustainable Competitive Advantage

A long-term strategy that cannot be easily duplicated by competitors, allowing an organization to perform better over time.

Human Resources

The department within an organization that deals with the management, support, and development of its employees.