Even If Sales of a Brand Extension Are High and Meet

question 135

Multiple Choice

Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings - in effect ________ the parent brand.

• A) diluting
• B) cannibalizing
• C) reinforcing
• D) eroding
• E) revamping

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Definitions:

Direct Suggestion

Direct suggestion is a sales technique where a seller explicitly recommends a specific product or service to a potential buyer.

Immediate Purchases

Transactions where goods or services are bought and paid for without any delay, often implying an urgent need or desire.

Famous People

Individuals who have gained widespread recognition and public attention through their achievements, talent, or notable roles in society.

Prestige Suggestion

A sales tactic where the seller implies that using or purchasing their product or service will enhance the buyer's status or reputation.