When a Parent Brand Covers a New Product Within a Product

question 138

True/False

When a parent brand covers a new product within a product category it currently serves, it is called a line extension.

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Definitions:

Public Interest Groups

Organizations that work to advance, protect, or advocate for the interests and well-being of the general public or specific segments of it.

Ralph Nader

An American activist, author, lecturer, and attorney noted for his involvement in consumer protection, environmentalism, and government reform movements.

Citizen Action

Involves individual or collective initiatives taken by citizens to address issues of public concern, influencing policy decisions, or bringing about social change.

Public Interest Groups

Organizations that advocate for issues of widespread concern to the public, aiming to influence policy decisions and public opinion.