Brand Equity Can Be Built by ________, Which Create(s)equity by Linking

question 25

Multiple Choice

Brand equity can be built by ________, which create(s) equity by linking the brand to other information in memory that conveys meaning to customers.

• A) internal marketing
• B) brand transferability
• C) secondary associations
• D) customer alignment
• E) brand auditing

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Definitions:

Senior Executives

High-level managers or administrators in an organization, responsible for creating strategies, making major decisions, and leading the company towards its objectives.

Marketing Orientation

A business approach focused on identifying and meeting the needs and desires of customers through product innovation, promotion, and distribution.

Task-Related Conflict

Disagreements or disputes among team members specifically related to aspects of the work itself, such as goals, tasks, or procedures, which can lead to creative solutions if managed properly.

Relationship Conflict

Disagreements and personal incompatibilities between individuals that can affect communication and collaboration.