Examlex
Marketers must judge each potential brand extension by how effectively it leverages existing brand equity from the parent brand, as well as how effectively, in turn, it contributes to the parent brand's equity.
Avoidance
The act of keeping away from or preventing the occurrence of something undesirable.
Uncooperative
Characterized by a lack of willingness or refusal to work together with others in a collaborative or cooperative manner.
Unassertive
Characterized by a lack of confidence or forcefulness in expressing one's views or desires.
Accommodation
The process or act of adjusting or adapting one's environment to meet individual needs or preferences.
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