A ________ Is the Way Consumers Perceive an Actual or Potential

question 96

Multiple Choice

A ________ is the way consumers perceive an actual or potential product.

• A) product idea
• B) product concept
• C) product image
• D) brand personality
• E) concept test

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Definitions:

Meaning

The significance or understanding conveyed by words, symbols, or actions.

DCIS

Ductal Carcinoma In Situ, a non-invasive cancer where abnormal cells are found in the lining of a breast duct.

Meaning

The significance or interpretation of a concept, word, or action.

Meaning

The significance, interpretation, or understanding attributed to words, symbols, gestures, or events.