P&G Introduced Duncan Hines Ready-To-Spread Frosting in a Small Geographic

question 87

Multiple Choice

P&G introduced Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This illustrates ________.

• A) why many companies engage in crowdsourcing
• B) one of the problems associated with test marketing
• C) why prototypes are so important
• D) how idea screening can make a product a commercial success
• E) the importance of different sources for idea generation

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Definitions:

Government Funders

Organizations or bodies within the government that provide financial support or resources to various projects, initiatives, or entities.

Nonprofit Organizations

Entities that operate for the public or social benefit instead of for profit, often focusing on charitable, educational, scientific, or religious purposes.

Religious Organizations

Groups or institutions formed around a shared faith, belief system, or religious practice, often engaging in worship, teachings, and community services.

Performance Based

A concept or strategy that involves evaluation and rewards based on the achievement of specific results or outcomes.