In a ________, New Products and Marketing Tactics Are Tested

question 42

Multiple Choice

In a ________, new products and marketing tactics are tested online in a virtual shopping environment.

• A) controlled test market
• B) simulated test market
• C) standard test market
• D) focus group
• E) survey

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Definitions:

Measurable

Able to be measured or represented using numbers.

Assess

To assess or determine the characteristics, capacity, or value of something.

Intangible Activities

Activities or services that offer value but do not result in the ownership of physical goods.

Organization

An entity comprising multiple people structured in a specific way to achieve a collection of goals or objectives.