The Decision Process by Which Business Buyers Determine Which Products

question 129

Multiple Choice

The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is known as ________.

• A) situational analysis
• B) business buying process
• C) business diversification
• D) business process automation
• E) lateral expansion

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Definitions:

Business

An enterprise or corporation participating in business, industry, or professional pursuits.

Cash Balance

The amount of cash that a company or individual has available at any given time.

Advertising Expense

Advertising expense is the cost associated with promoting an organization’s products or services through various media channels.

Shareholder Dividends

A distribution of earnings to shareholders by a corporation, usually in the form of profit sharing.