________ Are Consumer Products and Services with Unique Characteristics or Brand

question 71

Multiple Choice

________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

• A) Shopping products
• B) Unsought products
• C) Specialty products
• D) Capital items
• E) Convenience products

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Definitions:

Organized Goals

Clearly defined objectives that are systematically planned to guide actions and decisions towards achievement.

New Initiative

A fresh effort or plan introduced to achieve a particular goal or solve a problem.

Knowledge Management

The systematic process of capturing, distributing, and effectively using knowledge within an organization to enhance performance and competitiveness.

Useful Information

Data or facts that are relevant and beneficial to understanding a particular subject or solving a problem.