________ Segmentation Refers to Dividing the Market into Segments According

question 25

Multiple Choice

________ segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.

• A) Gender
• B) Psychographic
• C) Occasion
• D) Geographic
• E) Income

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Definitions:

Family Bonds

Emotional connections between family members that provide support, love, and a sense of belonging.

Parental Monitoring

The actions taken by parents to be aware of their children's activities, peers, and whereabouts to guide their behavior.

Psychological Control

A form of manipulation that aims to influence or control another's behavior through psychological means rather than through direct coercion.