________ Consists of Activities Undertaken to Create, Maintain, or Change

question 83

Multiple Choice

________ consists of activities undertaken to create, maintain, or change attitudes toward particular people. People ranging from presidents, entertainers, and sports figures to professionals such as doctors, lawyers, and architects use it to build their reputations.

• A) Corporate image marketing
• B) Person marketing
• C) Social marketing
• D) Organization marketing
• E) Place marketing

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Definitions:

Extinction

In psychology, extinction refers to the gradual weakening and eventual disappearance of a learned response when the reinforcement is no longer provided.

Operant Conditioning

A way of learning that involves changing the strength of a behavior using either supportive stimulants or corrective measures.

Shaping

A technique in operant conditioning that involves reinforcing behaviors that are increasingly closer to the desired behavior.

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned.