When Marketers at Fair & Leigh Inc

question 143

Multiple Choice

When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includes college students, as an untapped group of potential customers for their new line of products, they were engaging in ________.

• A) occasion segmenting
• B) local marketing
• C) market diversification
• D) market targeting
• E) product positioning

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Definitions:

Sharecropping Contract

An agricultural system prevalent after the Civil War where landowners allowed tenants to use the land in return for a portion of the crops produced on their portion of land.

Economic Slavery

Describes a condition where individuals are so financially indebted or economically constrained that they have no choice but to work for minimal pay, effectively being bound to their employers.

Ex-Slave

A person who was formerly enslaved but has since gained freedom, either through legal emancipation, escape, or the end of slavery as an institution.

Abraham Lincoln

The 16th President of the United States, who led the country during the Civil War and issued the Emancipation Proclamation.