Venus Inc, a Company Designing and Marketing Branded Diamond Jewelry, Targets

question 144

Multiple Choice

Venus Inc., a company designing and marketing branded diamond jewelry, targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________.

• A) intermarket segmentation
• B) loyalty segmentation
• C) life-cycle segmentation
• D) income segmentation
• E) psychographic segmentation