When a Company Customizes Its Merchandise Store by Store to Meet

question 66

Multiple Choice

When a company customizes its merchandise store by store to meet shopper needs, it is practicing ________.

• A) niche marketing
• B) mass marketing
• C) local marketing
• D) segmented marketing
• E) trigger-based marketing

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Definitions:

Asymmetrical

Lacking symmetry; having parts that fail to correspond to one another in shape, size, or arrangement.

Average

A statistical measure representing the central or typical value in a set of data, commonly calculated as the sum of the values divided by the number of values.

Mere-exposure Effect

A psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Proximity

The physical or psychological closeness or distance between people, objects, or concepts, affecting relationships and interactions.