________ Segmentation Has Long Been Used in Clothing, Cosmetics, Toiletries

question 1

Multiple Choice

________ segmentation has long been used in clothing, cosmetics, toiletries, and magazines.

• A) Behavioral
• B) Gender
• C) Benefit
• D) Occasion
• E) Geographic

---

Definitions:

Utility Function

A mathematical representation that describes how consumers rank preferences among different commodity bundles.

Campers' Utility

A hypothetical measure of the satisfaction or happiness that campers gain from participating in camping activities or utilizing camping facilities.

Externalities

Economic side effects or consequences that affect uninvolved third parties; can be either positive or negative.

Groschens

A historic European coin of small denomination, particularly used in Austria and Germany.