Pacific Fisheries Divides Its Customers into Different Regional Units, Such

question 78

Multiple Choice

Pacific Fisheries divides its customers into different regional units, such as Asia, Australia, and the Americas. This is an example of ________.

• A) age and life-cycle segmentation
• B) psychographic segmentation
• C) geographic segmentation
• D) occasion segmentation
• E) benefit segmentation

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Definitions:

Organizational Objectives

The specific goals a company seeks to achieve, which guide its actions and decisions.

Organizational Commitment

The psychological attachment and loyalty of an employee towards their organization, often leading to higher levels of participation and productivity.

Psychological Withdrawal

A defense mechanism where an individual emotionally detaches or disengages from stressful or threatening situations to protect their psychological well-being.