A Product Position Is the Way a Product Is Defined

question 91

True/False

A product position is the way a product is defined by consumers on important attributes.

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Definitions:

Avoidable Costs

Avoidable costs are expenses that can be eliminated if a particular decision is made or if a certain activity is stopped.

Alternatives

Various options or choices available to decision-makers.

Decision

The choice made between two or more alternatives, often in a business or strategic context, that affects the course of action.

Relevant

Pertaining to information or factors that are applicable and significant to a specific decision or situation.