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An audience-centered approach to communication involves
Cultural Values
The core principles and ideals upon which an entire community exists and functions.
Environmental Influences
Factors in a person's surroundings that affect their development and behavior, such as social relationships, culture, and physical settings.
Historical Context
The circumstances or events surrounding an event or era in history that help explain it.
Empirical Evidence
Evidence that is based on observation, experience, or experiment; not just theory or opinion. This makes it science-based.
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