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Why Should Marketers Set Up Systems That Encourage Customers to Complain

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Why should marketers set up systems that encourage customers to complain about products?


Definitions:

Society's Rules

The norms, laws, and conventions established by a community or society that dictate acceptable and expected behaviors within that society.

Objective

Unbiased and not influenced by personal feelings or opinions in considering and representing facts.

Introverted Feeling

A cognitive function characterized by deep, introspective emotions and decisions based primarily on personal values and feelings.

Collective Unconscious

A concept proposed by Carl Jung, referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.

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