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Explain How Marketers May Be Able to Reduce Postpurchase Cognitive

question 14

Essay

Explain how marketers may be able to reduce postpurchase cognitive dissonance.


Definitions:

Verbal Evidence

Evidence presented in the form of words, spoken or written, as opposed to physical evidence or demonstrations, used in legal proceedings.

Statute of Frauds

A legal principle that requires certain types of contracts to be in writing in order to be enforceable.

Illegal

Actions or conduct that the law forbids and for which there are punitive consequences.

Breach of Contract

The failure to fulfill the terms of a contract without lawful excuse.

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