Which of the Following Terms Refers to a Specific Mix

question 37

Multiple Choice

Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?

• A) brand perception
• B) brand identity
• C) brand personality
• D) brand concept
• E) brand equity

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Definitions:

Breach Of Contract

The failure to fulfill the terms of a contract without a valid legal excuse.

Negligent Performance

An inadequate or unsatisfactory execution of tasks or duties resulting from a failure to exercise the appropriate care or skill.

Fiduciary Duty

A legal obligation of one party to act in the best interest of another, often applicable in trustee-beneficiary and advisor-client relationships.

Breach

An act of breaking or failing to observe a law, agreement, or code of conduct.