Examlex
________ is the most basic determinant of a person's wants and behavior.
Ability
The possession of the means or skill to do something.
Customer Satisfaction
A measure of how products or services supplied by a company meet or exceed customer expectation.
Perceived Risk
The potential for loss or harm that consumers feel may exist when deciding to purchase a product or service.
Actual Performance
The real, measured outcomes or results of an activity, process, or product, as opposed to expectations or projections.
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