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________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
Q13: In a(n) _ situation, the buyer wants
Q22: Briefly explain local and individual marketing.
Q52: Primary data consist of _.<br>A) data that
Q81: Nancy Willis works for the LeBray Beverage
Q85: The international growth of many professional and
Q98: Jack owns an e-commerce Web site. What
Q98: "Many companies today are localizing their products,
Q102: _ consists of arranging for a market
Q116: The customers of Parry's Hair Salon have
Q119: _ consumers are the most affluent U.S.