James Has Decided to Buy a New Vehicle

question 98

Multiple Choice

James has decided to buy a new vehicle. His brother John has recently purchased a new truck and recommends the same model to James. James finally decides to buy the same truck. Which of the following sources of information has most likely influenced James' purchase decision?

• A) experiential sources
• B) public sources
• C) personal sources
• D) commercial sources
• E) market mavens

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Definitions:

Addictions

A complex condition, a brain disorder characterized by compulsive engagement in rewarding stimuli despite adverse consequences.

Continuous Reinforcement

A method of learning in which every correct response is followed by a reward, thereby reinforcing the behavior.

Partial Reinforcement

A technique in behavior psychology where only some responses are reinforced, leading to more resistant behavior change.

Negative Reinforcement

A behavioral concept where the removal of an unfavorable event or condition increases the likelihood of a behavior being repeated.