Which of the Following Refers to a Marketing Intelligence Technique

question 114

Multiple Choice

Which of the following refers to a marketing intelligence technique?

• A) interviewing customers randomly
• B) increasing the annual budget for R&D
• C) investing heavily on primary research
• D) implementing product diversification
• E) benchmarking competitors' products

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Definitions:

Film Video Cameras

Devices specifically designed to capture moving images on photographic film, historically used in filmmaking and entertainment.

Creative Destruction

A concept in economics introduced by Joseph Schumpeter, where innovation leads to old technologies or products being replaced by new and more efficient ones, driving economic growth.

Derived Demand

The demand for a resource that depends on the demand for the products it helps to produce.

Distribution Of Income

The way in which total income is shared among different individuals or groups in an economy.